|Initial release||October 6, 2010|
|Stable release||Windows 10
9.631.50832.0 (October 13, 2016 ) [±]
9.6.5 (October 16, 2016 ) [±]
9.5.2 (October 14, 2016 ) [±]Windows 10 Mobile, Windows Phone 8
8.0 (May 15, 2016 ) [±]
|Operating system||Windows 10;
iOS 7.0 or later;
Android 2.2 or later
Windows Phone 8
Windows 10 Mobile
|Available in||25 languages|
|Type||Photo and video|
|Alexa rank||15 (October 2016)|
Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. Originally, a distinctive feature was that it confined photos to a square shape, similar to Kodak Instamatic and Polaroid SX-70 images, in contrast to the 4:3 aspect ratio typically used by mobile device cameras. In August 2015, version 7.5 was released, allowing users to upload media captured in any aspect ratio. Users can also apply digital filters to their images. Videos on Instagram debuted with a 640×640 fixed resolution and maximum 15-second limit in June 2013; resolutions now include up to 1080p since July 2015 and length is now up to 60 seconds since January 2016. 
Instagram was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app. The service rapidly gained popularity, with over 100 million active users as of April 2012 and over 300 million as of December 2014. Instagram is distributed through the Apple App Store and Google Play. Support for the app is available for iPhone, iPad, iPod Touch, Windows 10 devices and Android handsets, while third-party Instagram apps are available for BlackBerry 10 and Nokia-SymbianDevices.
As Krieger reasoned, Burbn became too similar to Foursquare, and both realized that it has gone too far. And for that, Burbn pivoted to become more focused. The word “Instagram” is a portmanteau of “instant camera” and “telegram“.
On March 5, 2010, Systrom closed a US$500,000 seed funding round with Baseline Ventures and Andreessen Horowitz while working on Burbn. Josh Riedel then joined the company as Community Manager. Shayne Sweeney joined in November 2010 as an engineer and Jessica Zollman was hired as a Community Evangelist in August 2011.
In January 2011, Instagram added hashtags to help users discover both photographs and each other. Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like “photo”, to make photographs stand out and to attract like-minded Instagram users. In September, version 2.0 went live in the App Store (iOS) and included new and live filters, instant tilt–shift, high resolution photographs, optional borders, one-click rotation, and an updated icon. On February 2, 2011, an announcement revealed that Instagram had raised US$7 million in Series A funding from a variety of investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam D’Angelo. The deal valued Instagram at around $25 million.
On April 3, 2012, Instagram was released for Android phones running the 2.2 Froyo version of the OS, and it was downloaded more than one million times in less than one day. That same week, Instagram raised US$50 million from venture capitalists for a share of the company; the process valued Instagram at US$500 million. Over the next three months, Instagram was rated more than one million times on Google Play and was the fifth app to ever reach one million ratings on Google Play—as of April 2013, it had been rated nearly four million times.
Facebook made an offer to purchase Instagram, along with its 13 employees, for approximately US$1 billion in cash and stock in April 2012, with a plan to keep the company independently managed. Britain’s Office of Fair Trading approved the deal on August 14, 2012, and on August 22, 2012, the Federal Trade Commission in the U.S. closed its investigation, allowing the deal to proceed. On September 6, 2012, the deal between Instagram and Facebook was officially closed.
On April 12, 2012, Facebook acquired Instagram for approximately US$1 billion in cash and stock. The deal, which was made just prior to Facebook’s scheduled IPO, cost about a quarter of Facebook’s cash-on-hand, according to figures documented at the end of 2011. The deal was for a company characterized as having “lots of buzz but no business model“, and the price was contrasted with the US$35 million Yahoo! paid for Flickr in 2005, a website that has since become among the 50 most popular in the world.
Mark Zuckerberg noted that Facebook was “committed to building and growing Instagram independently”, in contrast to its past practice. According to multiple reports, the deal netted Systrom US$400 million based on his ownership stake in the business. The exact purchase price was US$300 million in cash and 23 million shares of stock.
On December 17, 2012, Instagram updated its Terms of Service, granting itself the right—starting on January 16, 2013—to sell users’ photos to third parties without notification or compensation. The criticism from privacy advocates, consumers, the National Geographic Society, and celebrities like Kim Kardashian prompted Instagram to issue a statement retracting the controversial terms; regardless, the issue resulted in the loss of a portion of Instagram’s user-base, as former users switched to other photo-sharing services, which reported an increase in usage.
In January 2013, it was confirmed that Instagram had asked for photo identification as a form of verification due to unspecified violations.
Following Emily White‘s appointment to the position of chief operating officer in March 2013, she stated in September 2013 that the company should be ready to begin selling advertising by September 2014 as a way to generate business from a popular entity that had not yet created profit for its parent company. In September 2013, Instagram reaffirmed its commitment to free and open access to its smart-phone app for users. During an interview with Women’s Wear Daily(WWD), White cited “the sophistication of cameras on smartphones as one reason for ushering in the transformative change”, and she used her observation of the replacement of large cameras with mobile smartphones during a fashion show as an example. On October 3, 2013, Instagram announced that it would be adding advertising to its platform.
On October 22, 2013, during the Nokia World event, held at Abu Dhabi, United Arab Emirates (UAE), Systrom confirmed the impending release of the official Instagram app for the Windows Phone. On November 21, 2013, the official Instagram Beta for Windows Phone was released to Windows Phone 8 to allow Windows Phone users faster access to Instagram services; although, at the time of release, the app was still under development.
On December 12, 2013, Instagram added Direct, a feature that allows users to send photos to specific people directly from the app. Instagram’s primary intention with the Direct feature is to compete against messaging services, including Snapchat.
On March 11, 2014, Instagram released an updated Android app with performance improvements and a flatter interface. The update was primarily intended to reduce the app’s file size and resource usage, and it was optimized for and tested on low-end smartphones sold in emerging markets, such as the Samsung Galaxy Y, which was popular in Brazil at the time.
The company’s Global Head of Business and Brand Development—a new position for Instagram—was announced in mid-August 2014. Facebook’s former Regional Director James Quarles was assigned the role, which manages Instagram’s revenue strategy, in addition to both the marketing and sales teams. Quarles will report directly to Systrom during a tenure in which he will develop new “monetization products”, as explained by a company representative to the media.
On October 22, 2015, Instagram launched Boomerang, an app where you shoot a one-second burst of five photos that are turned into a silent video that plays forwards and then reverses in a loop.
On May 11, 2016, Instagram updated its app design with thinner icons and a pinker, more abstract logo.
By December 2010, Instagram had one million registered users. In June 2011, Instagram announced it had 5 million users, and it passed 10 million in September of the same year. In April 2012, it was announced that over 30 million accounts were set up on Instagram. In December 2014, Instagram co-founder Kevin Systrom announced that Instagram has 300 million users accessing the site per month.
Instagram announced that 100 million photographs had been uploaded to its service as of July 2011. This total reached 150 million in August 2011. By May 2012, 58 photographs were being uploaded and a new user was being gained each second. The total number of photographs uploaded had exceeded one billion.
There are also proprietary rights in content on Instagram. Instagram does not claim any ownership rights in the text, files, images, photographs, video, sounds, musical works, works of authorship, applications, or any other materials (collectively, content) that users post on or through the Instagram Services.
On August 9, 2012, English musician Ellie Goulding came out with a new music video for her song “Anything Could Happen.” The video only contained fan submitted Instagram photographs that used various Instagram filters to represent words or lyrics from the song and over 1,200 different photographs were submitted.
On February 27, 2013, Instagram announced 100 million active users, only two-and-a-half years after the launch of the app.As of September 9, 2013, the company has announced a total of more than 150 million monthly active users.
Many celebrities have profiles on Instagram, sharing photos and videos of their personal and professional lives with fans. Some celebrities deleted their accounts in response to Instagram’s proposed change to its Terms of Service, which would have allowed the photo-sharing app to sell images to advertisers without compensation to users.
Instagram’s users are divided equally with 50% iPhone owners and 50% Android owners. While instagram has a neutral gender-bias format, 68% of Instagram users are female while 32% are male. Instagram’s geographical use is shown to favor urban areas as 17% of US adults who live in urban areas use instagram while only 11% of adults in suburban and rural areas do so. While Instagram may appear to be one of the most widely used sites for photo sharing, only 7% of daily photo uploads, among the top four photo-sharing platforms, come from Instagram. Instagram has been proven to attract the younger generation with 90% of the 150 million users under the age of 35. From June 2012 to June 2013, Instagram approximately doubled their number of users. As regards income, 15% of US internet users who make less than $30,000 per year use Instagram, while 14% of those making $30,000 to $50,000, and 12% of users who make more than $50,000 per year do so.With respect to the education demographic, respondents with some college education proved to be the most active on Instagram with 23%. Following behind, college graduates consist of 18% and users with a high school diploma or less make up 15%. Among these Instagram users, 24% say they use the app several times a day.
Weekend Hashtag Project
The “Weekend Hashtag Project” is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. Followers receive the weekend’s project every Friday, and each project encourages participants to post creative photographs according to the designated theme each weekend.
Throwback Thursday is a widely used trend on Instagram where users post pictures from the past with the hashtag #TBT. This trend usually includes pictures of users’ early childhood, past special occasions, or monumental events. This popular trend started in 2011 shortly after Instagram introduced the capabilities of hashtags on pictures. However, according to Google trends throwback Thursday’s popularity didn’t spike until February 2012. This trend has reached popularity through celebrities such as Kim Kardashian and Molly Sims.
Selfie, a self-portrait photograph typically taken with a cell phone or digital camera, has become a trending topic on Instagram becoming the “word of the year” as announced by Oxford English Dictionary in November 2013. Selfies attract a wide range of viewers as seen by the second most-liked picture on instagram from Justin Bieber’s instagram account. Bieber’s selfie with Selena Gomez acquired 1.82 million likes. This trend has sparked interest within the music industry as well with the debut of the song “Selfie” by The Chainsmokers in January 2014.
Finstagram is a portmanteau of the words “fake” and “Instagram.” Usually, the account is meant to be a more private depiction of the user. Finstagrams are commonly used by teens as a way to escape the pressures of expectations from their main account.
Features and tools
Users can upload photographs and short videos, follow other users’ feeds and geotagimages with longitude and latitude coordinates, or the name of a location. Every year, Instagram released Top 10 Instagram geotagged locations in the world, in pictures.Users can connect their Instagram account to other social networking sites, enabling them to share uploaded photos to those sites. As of June 2013, users can connect their Instagram accounts to Facebook, Twitter, Tumblr, and Flickr.
In 2012, Instagram created web profiles which allows users to use their Instagram account like a social media site. This gave users a web profile featuring a selection of recently shared photographs, biographical information, and other personal details. The web feed is a simpler version of the phone app, mimicking the look and feel users are already accustomed to.
In December 2013, Instagram added a feature named Instagram Direct that allows users to send photos only to a specific user or group of users, rather than having it be viewable by all. This was viewed as a response to the popularity of services like Snapchat.
In August 2015, Instagram allowed users to start using non square images as part of the feature set.
On October 29, 2015, Instagram announced that it would allow advertisers to buy carousel ads to expose company brands to more people.
On May 31, 2016, Instagram announced the launch of new tools for business accounts, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself. New business dashboard tools, named Instagram Insights, which includes business profiles and promotion options. Instagram Insights will first roll out in US, Australia and New Zealand then be available in all regions globally by the end of 2016.
On August 18, 2016, Instagram announced to launch a new feature called Instagram Events video channel on its Explore page that uses an algorithm to curate user-generated videos from major events.
The new explore tab was introduced in mid-2012 in which 21 photos are featured when a user clicks the tab second from the left on the bottom bar of the Instagram app. The photos must be of a public user whose profile is not set to private. This section of Instagram is where users can search for specific users or particular hashtags that interest them.
Instagram offers a number of photographic filters that users can apply to their images:
- Normal: No filter applied
- 1977: The increased exposure with a red tint gives the photograph a rosy, brighter, faded look.
- Amaro: Adds light to an image, with the focus on the centre.
- Brannan: Increases contrast and exposure and adds a metallic tint.
- Earlybird: Gives photographs an older look with a sepia tint and warm temperature.
- Hefe: Hight contrast and saturation, with a similar effect to Lo-Fi but not quite as dramatic.
- Hudson: Creates an “icy” illusion with heightened shadows, cool tint and dodged center.
- Inkwell: Direct shift to black and white – no extra editing.
- Kelvin: Increases saturation and temperature to give it a radiant “glow”.
- Lo-fi: Enriches color and adds strong shadows through the use of saturation and “warming” the temperature.
- Mayfair: Applies a warm pink tone, subtle vignetting to brighten the photograph center and a thin black border
- Nashville: Warms the temperature, lowers contrast and increases exposure to give a light “pink” tint – making it feel “nostalgic”.
- Rise: Adds a “glow” to the image, with softer lighting of the subject.
- Sierra: Gives a faded, softer look.
- Sutro: Burns photo edges, increases highlights and shadows dramatically with a focus on purple and brown colors.
- Toaster: Ages the image by “burning” the centre and adds a dramatic vignette.
- Valencia: Fades the image by increasing exposure and warming the colors, to give it an antique feel
- Walden: Increases exposure and adds a yellow tint.
- Willow: A monochromatic filter with subtle purple tones and a translucent white border.
- X-Pro II: Increases color vibrance with a golden tint, high contrast and slight vignette added to the edges.
- Slumber: Desaturates the image as well as adds haze for a retro, dreamy look – with an emphasis on blacks and blues.
- Cream: Adds a creamy look that both warms and cools the image.
- Ludwig: A slight hint of desaturation that also enhances light.
- Aden: This filter gives a blue/green natural look.
- Perpetua: Adding a pastel look, this filter is ideal for portraits.
In December 2014, Slumber, Crema, Ludwig, Aden, and Perpetua were five new filters to be added to the Instagram filter family.
Another feature, the Lux effect, allows you to quickly adjust the exposure and contrast through a simple 100-point slider. This editing tool allows you to control the brightness to the saturation levels of each photograph.
Initially a purely photo-sharing service, Instagram incorporated video sharing in June 2013, allowing its users to record and share videos lasting for up to 15 seconds. The addition was seen by some in the technology media as Facebook‘s attempt at competing with Twitter‘s Vine video-sharing application.
On August 2, 2016, Instagram launched a new feature called Instagram Stories. Instagram Stories allows users to share photos and videos, which will disappear after 24 hours and won’t appear on the user’s profile grid or in their feed.
On December 12, 2013 at the press event in New York, Instagram founder Kevin Systrom announced the introduction of private photo and video sharing feature called Instagram Direct. In September 2015, Instagram Direct received a major update, adding new features such as instant messaging, adding more than one user & sharing more than one photos in a single conversation, and sharing post & profiles from feeds directly to the user.
Our intention in updating the terms was to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram. Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing. To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear.
The company acted quickly in response to a 2013 investigation from the BBC regarding the role of Instagram in sales of illicit drugs. The BBC discovered that users, mostly located in the US, were posting images of drugs they were selling and then completing transactions via instant messaging applications such as WhatsApp Messenger. Corresponding hashtags have been blocked as part of the company’s response and a spokesperson engaged with the BBC, explaining:
Instagram has a clear set of rules about what is and isn’t allowed on the site. We encourage people who come across illegal or inappropriate content to report it to us using the built-in reporting tools next to every photo, video or comment, so we can take action. People can’t buy things on Instagram, we are simply a place where people share photos and videos.
Allegations of censorship
In October 2013, Instagram deleted the account of Canadian photographer Petra Collins after Collins posted a photo of herself in which pubic hair was visible beneath her bikini bottom, Collins claims the account deletion was unfounded because it did not break any of Instagram’s terms and conditions.
In January 2015, in a similar incident to Collins’s, Instagram deleted Australian Photography and Fashion Agency Sticks and Stones Agency’s Instagram account because of a photograph including pubic hair sticking out of bikini bottoms.
Instagram has also been criticized for censoring women’s bodies, but not men’s, particularly through the Free the NippleCampaign.
In March 2016, The Daily Star reported ‘one million’ explicit porn films found on Instagram. The videos were unearthed by tech blogger Jed Ismael, who says he’s discovered over one million porn films on the site.
On May 11, 2016, Instagram updated to 8.0, changing the interface theme to a whiter theme, along with the app icon to a theme similar to one as an option for Microsoft PowerPoint. This generated negative feedback from many people.
Related products and services
- Boomerang is an app that allows users to shoot a short video that loops back and forth infinitely. Users can post directly to Instagram or Facebook from the app, or share through email or texting.
- Carousel, for Macs, is an app that provides a live feed of Instagram on the Mac.
- Hyperlapse is an app that allows users to create digitally stabilized time-lapse videos.
- 100 Cameras in 1 is an app available for iPhone users that provides additional effects for photos uploaded to Instagram.
- 6tag is an official alternate client Instagram for Windows Phone developed by Rudy Huyn. Often the app is considered better than the official, it has constant updates.
- iGrann is an unofficial alternate Instagram client for BlackBerry 10 developed by Adrian Sacchi.
- Inst10 is an unofficial alternate Instagram client for BlackBerry 10 developed by Nemory Studios.
- Iconosquare is a free app that provides personal statistics related to Instagram, including number of followers, likes, and comments, along with usage statistics.
- Instagram & Printing – Instaprint offers a device which can be rented for social gatherings that allows users to print photographs on Instagram. Printsgram allows a user’s Instagram collection to be printed as a poster or stickers.
- Instamap is an app available for iPad that allows users of Instagram to find photos based on their location or a hashtag. Results can be displayed in a gallery or linked to a map.
- Printic – an app which allows users to print and share Instagram pictures from an iPhone. Pictures come in a vintage 3×4 inches (7.62×10.16 cm) format, with an orange envelope and a message for the recipient.
Instagram was the runner-up for “Best Mobile App” at the 2010 TechCrunch Crunchies in January 2011. In May 2011, Fast Company listed CEO Kevin Systrom at number 66 in the “The 100 Most Creative People in Business in 2011”. In June 2011, Inc. included co-founders Systrom and Krieger in its 2011 “30 Under 30” list.
Instagram won “Best Locally Made App” in the SF Weekly Web Awards in September 2011. 7x7Magazine‘s September 2011 issue featured Systrom and Krieger on the cover of their “The Hot 20 2011” issue. In December 2011, Apple Inc. named Instagram “App of the Year” for 2011. In 2015, Instagram was named #1 by Mashable on its list of “The 100 best iPhone apps of all time,” noting Instagram as “one of the most influential social networks in the world.” 
- Instagram developers (October 13, 2016). “Instagram”. Windows Store. Microsoft. Retrieved October 14, 2016.
- Facebook Inc. developers (August 7, 2013). “Instagram”. Google Play. Google. Retrieved August 8, 2013.
- Facebook Inc. developers (August 7, 2013). “Instagram”. App Store. Apple. Retrieved August 8, 2013.
- Twitter Inc. developers (May 15, 2016). “Instagram”. Windows Phone Store. Microsoft. Retrieved May 15, 2016.
- “Instagram”. Microsoft. 2016-10-13. Retrieved 2016-10-14.
- “Instagram for iPhone, iPod touch, and iPad on the iTunes App Store”. Itunes.apple.com. 2013-05-07. Retrieved 2013-06-10.
- “Instagram BETA on Windows Phone Store”. Windows Phone Store. 2013-11-21. Retrieved 2013-11-21.
- “Instagram (Beta) – Windows Apps on Microsoft Store”. Windows Store. Retrieved 2016-03-20.
- Moscaritolo, Angela (December 21, 2012). “Instagram Adds New ‘Mayfair’ Filter, Support for 25 Languages”. PC Mag. Retrieved April 14, 2013.
- “Instagram.com Site Overview”. Alexa Internet. Retrieved 2016-10-26.
- Frommer, Dan (November 1, 2010). “Here’s How To Use Instagram”. Business Insider. Retrieved May 20, 2011.
- Instagram Blog. Blog.instagram.com. Retrieved on 2013-08-20.
- “Instagram Video | Facebook Ads Guide”. Facebook Ads Guide. Retrieved 2016-08-17.
- “Windows store release”. Retrieved 2016-10-20.
- “Press Center • Instagram”. Instagram.com. Retrieved 2013-04-14.
- DesMarais, Christina (January 20, 2013). “Facebook’s Instagram says it has 90 million monthly active users”. PC World. Retrieved February 1, 2013.
- Fiegerman, Seth (Dec 11, 2014). “Instagram tops 300 million active users, likely bigger than Twitter”. Mashable. Retrieved 2015-06-23.
- Murph, Darren (April 3, 2012). “Instagram comes to Android, available to download now”. Engadget. Retrieved August 13, 2012.
- “Instagraph – Windows Phone Apps”. Microsoft. Retrieved 17 October 2013.
- “BlackGram”. BlackBerry World. Retrieved 24 December 2013.
- Stern, Joanna (April 9, 2012). “Facebook Buys Instagram for $1 Billion”. ABC News. Retrieved April 27, 2012.
- Kate Knibbs (January 21, 2014). “Instagram is growing faster than Twitter, Facebook, and Pinterest combined”.
- Systrom, Kevin (October 7, 2010). “What is the history of Instagram”. Quora. Retrieved September 2, 2011.
- Sengupta, Somini; Perlroth, Nicole; Wortham, Jenna (April 13, 2012). “Behind Instagram’s Success, Networking the Old Way”. The New York Times. Retrieved April 15, 2012.
- “Redefining The Culture And The Industry With Kevin Systrom”. Eyerys. Retrieved 2016-05-18.
- “FAQ • Instagram”. Instagram.com. Retrieved 2014-01-24.
- Siegler, MG (March 5, 2010). “Burbn’s Funding Goes Down Smooth. Baseline, Andreessen Back Stealthy Location Startup.”. TechCrunch. Retrieved October 4, 2011.
- Shontell, Alyson (April 9, 2012). “Meet The 13 Lucky Employees And 9 Investors Behind $1 Billion Instagram”. Business Insider. Retrieved August 13, 2012.
- Siegler, MG (November 17, 2010). “Instakarma: Instagram Expands Team And Moves Into Twitter’s Original Office”. TechCrunch. Retrieved September 2, 2011.
- Beltrone, Gabriel (July 29, 2011). “Instagram Surprises With Fifth Employee Small-staffed photo startup hires an early adopter to evangelize”. Adweek. Retrieved September 2, 2011.
- “Introducing Hashtags on Instagram”. Instagram Blog. Facebook. January 27, 2011. Retrieved October 4, 2011.
- “Instagram Tips: Using Hashtags”. Instagram Blog. Facebook. February 16, 2012. Retrieved July 11, 2012.
- “Introducing Instagram v2.0”. Instagram Blog. Facebook. September 20, 2011. Retrieved October 4, 2011.
- Siegler, MG (February 2, 2011). “Instagram Filters Through Suitors To Capture $7 Million In Funding Led By Benchmark”. TechCrunch. Retrieved October 4, 2011.
- Primack, Dan (April 9, 2012). “Did Facebook panic?”. CNNMoney.com. CNN. Retrieved April 9, 2012.
- Honan, Mat; Rose, Brent (April 3, 2012). “Instagram for android arrives”. Gizmodo. Retrieved April 10, 2012.
- Blagdon, Jeff (April 4, 2012). “Instagram for Android breaks 1 million downloads in less than a day”. The Verge. Retrieved August 13, 2012.
- “Instagram”. AndroidRank.org. Retrieved August 12, 2012.
- Segall, Laurie (April 9, 2012). “Facebook acquires Instagram for $1 billion”. CNNMoney.com. Retrieved April 9, 2012.
- “Facebook’s Instagram bid gets go-ahead from the OFT”. BBC News. 16 August 2012. Retrieved 2012-08-16.
- Davidoff, Steven M. (20 August 2012). “How Instagram Could Have Cut A Better Deal”. The New York Times. Retrieved 2012-08-20.
- “FTC Closes Its Investigation Into Facebook’s Proposed Acquisition of Instagram Photo Sharing Program”. Federal Trade Commission. 22 August 2012. Retrieved 2012-08-22.
- “Welcoming Instagram to Facebook”. Facebook. 6 September 2012. Retrieved 2012-09-20.
- Primack, Dan (April 9, 2012). “Breaking: Facebook buying Instagram for $1 billion”. CNNMoney.com. Retrieved April 9,2012.
- “Facebook to Acquire Instagram”. Facebook Newsroom. Facebook. April 9, 2012. Retrieved April 9, 2012.
- “Flickr.com Site Info”. Alexa Internet. Retrieved April 9, 2012.
- Isaac, Marc (April 9, 2012). “Facebook Buys Instagram”. Wired. Retrieved August 13, 2012.
- Protalinski, Emil (April 23, 2012). “Facebook buying Instagram for $300 million, 23 million shares”. ZDNet. Retrieved May 27, 2012.
- “Instagram wants right to sell users’ photos to advertisers”. BBC. 18 December 2012.
- McCullagh, Declan (December 17, 2012). “Instagram says it now has the right to sell your photos”. CNET.
- BYERS, ALEX (2012-12-18). “Instagram to share some user data with Facebook”. Politico.
- Brown, Eileen (December 18, 2012). “So Instagram can now sell your photos: Get over it”. ZDNet.
- Sam Byford. “National Geographic stops posting Instagram photos in response to new terms of service”. The Verge. Vox Media.
- “Kim Kardashian threatens to shut down?”. The New Age. Retrieved 2012-12-25.
- Perlroth, Nicole (2012-12-20). “Instagram’s Loss Is a Gain for Its Rivals – NYTimes.com”. United States: Bits.blogs.nytimes.com. Retrieved 2013-02-22.
- “Instagram asking some users to verify their identity with photo ID”. the Verge. Retrieved January 26, 2013.
- Evelyn M. Rusli (8 September 2013). “Instagram Pictures Itself Making Money”. The Wall Street Journal. Retrieved 9 September 2013.
- “Fees and Payments”. Instagram. 10 September 2013.
- Young, Vicki M. (October 30, 2013). “WWD CEO Summit: Instagram’s Emily White Talks Engagement in a Mobile World”. WWD. Retrieved 1 November 2013.
- Womack, Brian (2013-10-03). “Facebook’s Instagram to Add Advertising Amid Revenue Push”. Bloomberg. Retrieved 2014-01-24.
- Tom, Warren (October 22, 2013). “Official Instagram Windows Phone app arriving in the ‘coming weeks'”. The Verge. Retrieved October 22, 2013.
- Tom, Warren (November 21, 2013). “Instagram arrives on Windows Phone, lacks video recording”. The Verge. Retrieved November 21, 2013.
- Crabbe, Lauren (November 21, 2013). “Instagram beta comes to Windows Phone 8”. DPreview. Retrieved November 21,2013.
- Crabbe, Lauren (November 1, 2013). “Fashion designer brand Michael Kors becomes the first to run ads on Instagram”. The Next Web. Retrieved November 1, 2013.
- Crabbe, Lauren (September 17, 2014). “Instagram to introduce advertising in the UK in ‘the coming weeks'”. The Next Web. Retrieved September 17, 2014.
- Crabbe, Lauren (September 17, 2014). “Instagram Sponsored Posts Coming Soon to UK”. The Next Web. Retrieved September 17, 2014.
- Tsukayama, Hayley (2011-03-25). “Instagram adding ads boosts Facebook’s outlook, analysts say – The Washington Post”. Washington Post. Retrieved 2014-01-24.
- Frier, Sarah (2013-12-12). “Facebook’s Instagram Adds Private Messaging for Users”. Businessweek. Retrieved 2014-01-24.
- “Instagram shoots for global expansion with big Android update”. The Verge. Retrieved 11 March 2014.
- Kurt Wagner (13 August 2014). “Instagram Hires New Ad Chief”. recode. Revere Digital LLC. Retrieved 16 August 2014.
- “Instagram Just Geotagged Us To Hell — Five Hundred Words — Medium”. Medium.com. Retrieved 2014-08-25.
- “Introducing Boomerang from Instagram”. Instagram. Instagram. 22 October 2015. Retrieved 27 November 2015.
- Constine, Josh. “Instagram’s New Standalone App Boomerang Captures 1-Second Video Loops”. TechCrunch. Retrieved 2015-10-23.
- “The Instagram Community – One Million and Counting”. Instagram Blog. Facebook. December 21, 2010. Retrieved October 4, 2011.
- Siegler, MG (June 13, 2011). “At 5 Million Users, It’s Hard Not To View Instagram Through A Rose-Colored Filter”. TechCrunch. Retrieved October 4, 2011.
- “The Instagram Community – Ten Million and Counting”. Instagram Blog. Facebook. September 26, 2011. Retrieved October 4, 2011.
- “Instagram for Android – Available Now”. Instagram Blog. Facebook. April 3, 2012. Retrieved April 9, 2012.
- “Instagram now bigger than Twitter”. Instagram Blog. BBC NewsbeatBBC. December 11, 2014. Retrieved December 11,2014.
- “Testing, Testing…”. Instagram Blog. Facebook. July 16, 2011. Retrieved October 4, 2011.
- “150,000,000 Photos”. Instagram Blog. Facebook. August 3, 2011. Retrieved October 4, 2011.
- “Infographic: Instagram Statistics 2012 – Digital Buzz Blog”. digitalbuzzblog.com.
- Mashable – Ellie Goulding Instagram Music Video>Ellie Goulding Instagram Fan Video for ‘Anything Could Happen’
- “Instagram hits 100M monthly active users”. Geeks Hut.
- Jared Newman (July 1, 2013). “50 Best Android Apps for 2013”. Time. Retrieved June 30, 2013.
- “Instagram Demographics”. Business Insider. Smith, Cooper. March 13, 2014. Retrieved 10 June 2014.
- “The Demographics of Instagram and Snapchat Users”. [Marketing Charts. Marketing Charts. October 29, 2013. Retrieved 10 June 2014.
- “Instagram Blog”. Retrieved August 15, 2012.
- “Everything you need to know about Throwback Thursday (ER, #TBT)”. Digital Trends. Knibbs,Kate. 2014. Retrieved 10 June 2014.
- “Celebrity Throwback Thursday Pictures”. Popsugar. Dukanovic,Ivana. 2014. Retrieved 10 June 2014.
- “A Kimye Wedding Photo Is Now the Most-Liked Photo on Instagram”. Mashable. Prakash,Neha. 2005–2013. Retrieved 10 June 2014.
- Jacqueline Hoffman (30 April 2015). “”Finstagram”: Parents, You’ve Been Warned”. Growing Social Media. Retrieved 18 August 2016.
- Buck, Stephanie (2012-05-29). “The Beginner’s Guide to Instagram – Yahoo! News”. News.yahoo.com. Retrieved 2013-02-22.
- “Top 10 Instagram geotagged locations in the world, in pictures”. The Daily Telegraph. London. December 3, 2014. Retrieved December 6, 2014.
- Newman, Jared (2013-02-07). “Instagram’s Web Feed Keeps It Clean, Keeps It Simple”. Techland.time.com. Retrieved 2013-02-22.
- ABC News. “Instagram Direct: You Can Now Send Photos and Messages to a Small Group of Friends – ABC News”. ABC News.
- “Thinking Outside the Square: Support for Landscape and Portrait Formats on Instagram”.
- “Instagram will sell carousel ads to businesses via self-service”. VentureBeat. Retrieved 2015-10-30.
- Sarah Perez (1 June 2016). “Instagram officially announces its new business tools”. The Guardian UK. Retrieved 31 May 2016.
- Instagram (31 May 2016). “Coming Soon: New Instagram Business Tools”. Instagram. Retrieved 1 June 2016.
- Mary Swant (17 August 2016). “Instagram Debuts an Events Feature That Curates User-Generated Videos”. Adweek. Retrieved 18 August 2016.
- “The Essential Guide to Using Instagram Filters like a Pro”. The Next Web. Retrieved 10 April 2014.
- “How to Choose the Best Instagram Filter for your Photo”. Mashable. Retrieved 10 April 2014.
- Garber, Megan (10 April 2012). “A Guide to the Instagram Filters You’ll Soon Be Seeing on Facebook”. The Atlantic. Retrieved 4 November 2013.
- “Instagram’s Newest Filter: Mayfair”. Instagram. Retrieved 10 April 2014.
- “Instagram’s Newest Filter: Willow”. Instagram. Retrieved 10 April 2014.
- “Instagram adds five new filters for subtle photo effects”. cnet. Retrieved 16 December 2014.
- “Five new filters”. Instagram Blog. Instagram. Retrieved 16 December 2014.
- Messieh, Nancy. “How Instagram Filters Work, And Can You Tell The Difference?”. Retrieved 3 August 2016.
- “Five New Filters”. Instagram Blog. Retrieved 3 August 2016.
- “App Watch: New Instagram Tool Makes Pics Pop”. ABC News. Anderson, Mae. June 10, 2014. Retrieved June 10,2014.
- Instagram Video Taking a Swing at Vine: Study. Cnbc.com (2013-06-23). Retrieved on 2013-08-20.
- “Facebook takes on Twitter’s Vine by adding video to Instagram”. The Australian. June 21, 2013.
- Editorial, Brafton. (2013-06-23) The battle has begun: Vine or Instagram for video marketing?. Brafton.com. Retrieved on 2013-08-20.
- #TeamVine: Instagram Has Video Now, but Not a Video-Making Culture – Alexis C. Madrigal. The Atlantic (2013-06-20). Retrieved on 2013-08-20.
- “Introducing Instagram Stories”. Instagram. August 2, 2016. Retrieved August 5, 2016.
- “Instagram Direct: a look at private chats for your photos and videos”. The Verge. 12 December 2013. Retrieved September 2015. Check date values in:
- “Introducing Improvements to Instagram Direct”. blog.instagram.com. Retrieved 26 September 2015.
- “Instagram Direct gets a huge update focused on messaging your friends”. The Verge. 1 September 2015. Retrieved 26 September 2015.
- “Instagram overhauls direct messaging so you might actually use it: Here’s what’s new”. Pocket-lint. 1 September 2015. Retrieved 26 September 2015.
- Pepitone, Julianne (December 18, 2012). “Instagram can now sell your photos for ads”. CNNMoney. Retrieved December 18, 2012.
- McCullagh, Declan; Donna Tam (18 December 2012). “Instagram apologizes to users: We won’t sell your photos”. Cnet. Retrieved 19 December 2012.
- Systrom, Kevin (December 18, 2012). “Thank you, and we’re listening”. Instagram. Retrieved December 19, 2012.
- Levine, Dan (2012-12-27). “Instagram sued over new policy”. South Florida Sun-Sentinel. Reuters. p. D.4.
- Gershman, Jacob (2013-01-06). “Instagram’s Exposure”. WSJ Law Blog.
- David Batty (8 November 2013). “Instagram acts after BBC finds site users are advertising illegal drugs”. The Guardian. Retrieved 8 November 2013.
- “Petra’s pubic post deemed too personal for public consumption, Instagram deletes account”. news.com.au. 29 October 2013. Retrieved 25 October 2014.
- Stoeffel, Kat (17 October 2013). “Instagram Censors Artistic Bush”. The Cut. New York Magazine. Retrieved 25 October 2014.
- “Did Instagram Ban This Account Because Of A Photo Showing Women’s Pubic Hair?”. The Huffington Post UK.
- “Shock as one million explicit porn films found on Instagram – Tech – Technology & Gaming News & Reviews – Daily Star”. Dailystar.co.uk.
- “Instagram porn hidden under Arabic hashtags”. NewsComAu. March 12, 2016.
- Liu, Lesya (May 16, 2016). “Instagram Updates Logo and Its Fans Lose It Once Again”.
- Kelly, Heather (3 June 2011). “10 cool things to do with Instagram”. MacWorld. Retrieved 2012-08-20.
- Chowdhry, Amit. “Facebook’s Instagram Launches ‘Hyperlapse’ iOS App To Easily Make Time Lapse Videos”. Forbes. Retrieved 28 August 2014.
- Ghedin, Rodrigo (22 August 2013). “6tag, considerado por muitos o melhor cliente de Instagram para Windows Phone, chega à versão final”. Gizmodo Brasil (in Portuguese). Universo Online. Retrieved 3 April 2015.
- Devine, Richard (23 March 2015). “Instagram launches new app for iPhone else after a year of abandonment on Windows Phone”. Windows Central. Retrieved 3 April 2015.
- “iGrann – Client for Instagram”. Retrieved 2015-05-07.
- “Inst10 out of beta and now available from BlackBerry World”. Retrieved 2015-05-07.
- “Congratulations Crunchies Winners!”. TechCrunch. AOL. January 25, 2011. Retrieved October 4, 2011.
- “The 100 Most Creative People in Business in 2011”. Fast Company. May 2011. Retrieved October 4, 2011.
- Lagorio, Christine (June 27, 2011). “Kevin Systrom and Mike Krieger, Founders of Instagram”. Inc. Retrieved October 4,2011.
- Swearingen, Jake (September 2, 2011). “SF Weekly Web Awards 2011: We Have Some Winners!”. SF Weekly. Retrieved October 4, 2011.
- “The Hot 20 2011”. 7×7. September 23, 2011. Retrieved October 4, 2011.
- Tsukayama, Hayley (December 9, 2011). “Apple names Instagram top app of the year”. The Washington Post. Retrieved December 9, 2011.
- Mashable.com “The 100 best iPhone apps of all time” Published 8 December 2015. Retrieved 10 December 2015.